Largo, FL — After a year of restricted travel, it’s about time we take a trip. MKJ Marketing will be conducting our two most popular seminars in February and March of 2021.
The hotels we have chosen are committed to enhanced levels of cleanliness in an effort to ensure the safety and wellbeing of guests. Every year, funeral home and cemetery professionals look forward to MKJ Marketing seminars, knowing they will address the most pressing issues the industry is facing, while offering accommodations in locations that foster imagination, collaboration, and inspiration. 2021 will be no exception.
MKJ’s 2021 Ski Summit will be held at the Park Hyatt Beaver Creek Resort & Spa. Attendees will enjoy ski-in and ski-out accommodations right in the heart of Beaver Creek Village. The resort has been recently remodeled, and the meeting room will be very large relative to the attendance to allow for social distancing. The dates are February 22-24, 2021, prime time for skiing weather. Registrants will benefit from the drastically reduced room rate at the Park Hyatt that MKJ has negotiated. The format will be a combination of seminar sessions with study group participation. Courtney Gould Miller, Esq., CSO of MKJ Marketing, will present on email marketing and how it can be used effectively by funeral homes, cremation businesses, and cemeteries for at-need and pre-need lead cultivation. Isaac Miller, Esq., COO of MKJ Marketing, will present on the latest in legal and operational considerations, particularly around online obituaries and rising cremation.
MKJ’s 2021 Sea Summit will be held at the popular Ritz-Carlton on Naples Beach in Florida, the flagship of the Ritz-Carlton brand. While the March 15-17, 2021 event will be packed with relevant content, there will be downtime for guests to indulge in sea-inspired spa treatments, enjoy the freshest Gulf seafood, play a few rounds of championship golf, or just relax on the three miles of pristine Florida beachfront. Those who attend will be pleasantly surprised to find MKJ’s negotiated nightly cost is just a third of the normal accommodation rate.
The featured speaker at the Sea Summit will be Stephen Shapiro, a recognized national speaker and author. Stephen’s high-energy approach to innovation will get you out of your seat and into new ways of thinking about your business challenges. Glenn Gould, CEO of MKJ Marketing will present strategies for post-COVID marketing and a special section on marketing strategies for small volume firms. Marilyn Jones Gould, President of MKJ Marketing, will present constructive new ways to increase averages and improve communication with families using everything from virtual arrangements on Zoom to live chat. Courtney Gould Miller and Isaac Miller will also lead sessions on the same topics as the Ski Summit. Something new for 2021, the Sea Summit and all of its exciting content will be available virtually in addition to being an in-person seminar.
A special E-Commerce Mastermind session on cremation website marketing will follow the Sea Summit in Naples on March 18th, 2021. This is a highly exclusive opportunity only for those who have a cremation e-commerce website (or plan to launch one in 2021) to gather with other providers and industry professionals to share best practices. Contact MKJ Marketing for additional information on Mastermind participation and membership. Attendance to the Summit is not required to attend the Mastermind. However, additional savings will apply to those who do attend.
As always, both summits will be submitted for approval of continuing education credits. For more information on MKJ Marketing’s upcoming seminar programs, visit www.mkjmarketing.com/seminars or call 888-655-1566 to register and inquire about hotel room reservations.