Middleton, WI — These days, everything is digital-first, including obituaries — but are you benefiting from your website as much as you can? Are you up to date on the latest ways users can memorialize their loved ones?
Research shows 80% of a funeral home’s website traffic typically goes directly to the obituaries section. That’s why Tribute Technology invested vast resources into researching what consumers want from online obituaries and developed strategies to help funeral homes optimize their websites.
On Wednesday, Oct. 5, at 1 p.m. ET, Chief Marketing Officer Courtney Gould Miller will host a webinar to share Tribute Technology’s latest consumer data on online obituaries, how the age of Amazon and Facebook are changing those expectations, and how firms can benefit from these findings — all while serving families better than ever before.
One of the strategies Miller will discuss involves the Tribute Book, a one-of-a-kind hardcover memorialization book that is automatically created by collecting condolence messages, photos, and service times from an online obituary, along with sympathy gift purchases and the funeral home’s information. Funeral Innovations co-founder and head of Tribute Technology Innovation Lab Zack Garbow led the creation of Tribute Book and will also be speaking at the webinar.
“We wanted to create a product that would not only benefit families during their time of grief but also not put any additional burden on funeral directors to make it happen. The convenience of Tribute Book allows everything to be done automatically with just a few clicks,” said Tribute Technology CEO Matt Frazer. “We believe this is another way for funeral directors to show families how much they care, and families receive a special gift they can keep for decades.”
In addition, the webinar will feature information on how to increase a firm’s overall online engagement and website traffic, ways to increase email rates, and most importantly strategies on how to accomplish all of this without taking up a staff member’s valuable time.
Funeral home owners and staff members are encouraged to sign up for this free webinar at https://www.tributetech.com/onlineobitswebinar. Those who are unable to attend live should still sign up, as the recording will be available at a later date.
Anyone with questions regarding the webinar or Tribute Book is encouraged to reach out directly to [email protected].