Wednesday, December 1, 2021

What Does the COVID Rebound Look Like?

Returning to “normal” will likely never happen, as the pandemic challenged us to look at our lives more objectively; some of what we considered “normal” is actually abnormal from a logical lifestyle perspective. Frankly, “normal” didn’t make a lot of sense.

FEMA Update: Over $1.086 Billion Distributed as Part of COVID-19 Funeral Assistance Program

FEMA has provided over $1.086 billion to more than 165,000 people to assist with COVID-19-related funeral costs for deaths occurring on or after Jan. 20, 2020.

What Decreasing Life Expectancy Means for the Funeral Industry

While funeral services have been preparing for the long life expectancy of the huge baby boomer generation, we may not have been preparing for the possibility of more deaths from younger generations occurring shortly after or even during many projected boomer deaths.

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Let the Law Protect You

When it rains, you want an umbrella. Luckily, every one of you has an umbrella to protect your firm.

How Community Involvement Can Grow Your Funeral Home

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.

Turning to Tradition: More than a Quarter of Americans Embrace Religion in Post-COVID Funeral...

The COVID-19 pandemic is expected to increase the average number of deaths in the United States by 494,000 in 2020 and 445,000 in 2021, according to the 2021 Cremation and Burial Report, released by the National Funeral Directors Association (NFDA).

COVID-19’s Impact on Branding — And How It Affects Your Firm

Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?

Leader Links: Are Families Returning After Postponing Services?

As we seemingly begin to emerge from the pandemic, some funeral directors are continuing to see cremation spikes, while others aren’t seeing families return for scheduled postponed services. Here’s a roundup of the latest articles focusing on our industry.

How Creating an LGBTQ+ Friendly Funeral Home Helps Staff, Families, and Business

Creating an open, supportive, and safe work environment for all employees is important in any professional field, and research shows that failing to do so for LGBTQIA+ professionals can have negative repercussions for businesses.