‘Funeral Cribs’ Series Spotlights Firms With Modern Twist
The series, published on both Facebook and YouTube, highlights funeral homes across the country whose owners take interesting or innovative approaches to their businesses.
6 Easy-to-Use Tech Tools You Can Share With Families
There is no better time to make tasks easier for a family than when they are grieving the loss of a loved one. Here are a few examples of websites and apps that your staff can share with the families you serve.
New Video Library Shares Expert Advice from Industry Leaders
The ICCFA Educational Foundation, led by President Jim Price of Park Lawn Corporation, has released a new video library showcasing knowledge and expertise from more than 30 leaders in the deathcare industry.
Blog Roundup: Posts Worth Checking Out
One of the best
ways to stay up to date with the latest trends in any industry is by reading
blogs from different publications....
Not Your Average Funeral Director: Meet Clay Roberson
By Leader Editor Kara Apel
Editor’s note: When you grow up in a family-owned business, it can seem like...
How Did We Get Here? Factors Leading to the Rise of Discount Funeral Homes
By Glenn Gould, CEO of MKJ Marketing
Discounting is now firmly in place within the funeral
profession; however, it was...
To Sell Pre-Need, Personal Stories Matter
It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.
Counterpoint: Rise of the Discounters
Reading through “How Did We Get Here? Factors Leading to the Rise of Discount Funeral Homes” by Glenn Gould caused me to reflect on funeral services’ journey from dependable businesses to these times of change.
How You Can Build Trust as a Cremation Provider
Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.
#LeaderLinks: What to Know About the Newest Class of Mortuary School Grads
In this week’s edition of the weekly roundup, we have found podcasts, informational talks, and news articles – everything from preventing compassion fatigue to Swedish death cleaning.
