Wednesday, April 24, 2024

Branding Matters. Just ask Paul St. Pierre.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

What’s Inside Your Funeral Home’s Prop Closet?

While all firms across the country are guiding their communities to ensure their staff members and all of their guests stay safe, their number one priority is honoring those who have died and preparing a fitting tribute so their loved ones can get the closure they need to start healing.

Meet The Leader at NFDA

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

Halcyon Announces Empathy Funding™ and Web Payment Portal

PRESS RELEASE - Halcyon is excited to announce two new features, Empathy Funding and the Web Payment Portal. Both are companion features...

How to Connect with Veterans on Social Media

While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?

In the Age of Information, Misinformation About Cremation Recycling Just Doesn’t Cut It

The desire to always have the answer can be a slippery slope in any business, and plenty of people can make the mistake of regurgitating bad information in an effort to produce a response. Here's what you need to know.
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Staffing Crisis & Today’s Life Celebrations: Interview with Funeral Leader Jimmy Altmeyer Jr.

Jimmy Altmeyer Jr. is the president of Altmeyer Funeral Homes & Crematory, which now operates more than 40 funeral and cremation businesses across the East Coast.
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Planning Preneed Events That Work: Interview with Funeral Leader Margarita Hernandez

With the internet and social media, today’s consumer is inundated by information, so how do you cut through all of the noise and engage with them in a meaningful way?

Do Consumers Really Care About Price Transparency?

As a business owner, I have received mixed feedback as to whether or not I should publish the pricing for our services on our website and marketing materials.