Wednesday, April 24, 2024

COVID-19’s Impact on Branding — And How It Affects Your Firm

Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?

Leader Links: Are Families Returning After Postponing Services?

As we seemingly begin to emerge from the pandemic, some funeral directors are continuing to see cremation spikes, while others aren’t seeing families return for scheduled postponed services. Here’s a roundup of the latest articles focusing on our industry.

How Creating an LGBTQ+ Friendly Funeral Home Helps Staff, Families, and Business

Creating an open, supportive, and safe work environment for all employees is important in any professional field, and research shows that failing to do so for LGBTQIA+ professionals can have negative repercussions for businesses.

When Serving Families, Don’t Just Speak … Set Expectations

As Senior Legal Counsel for Carriage Services, a large portion of my work focuses on helping Carriage funeral homes and cemeteries navigate family dynamics to ensure that families get the best possible service at the lowest possible risk to the business.

Farley Funeral Homes and Crematory Joins Foundation Partners Group

Foundation Partners Group, a leading provider of innovative funeral and cemetery experiences and products, today announced the acquisition of Farley Funeral Homes and Crematory in Venice and North Port, Florida, and Venice Memorial Gardens in Venice, Florida.

Leverage the Power of Video in Digital & Traditional Marketing: MKJ Marketing Offering Seminar...

Nashville, TN — After coping with restrictions and social distancing for over a year, there’s no better time to take a trip to the country music capital of the world.

NFDA Will Bring the Funeral Service Profession Together Again at the 2021 International Convention...

The National Funeral Directors Association (NFDA) is bringing the funeral service profession together for the 2021 International Convention & Expo, taking place October 17 through 20 in Nashville, Tennessee.

Strategies for Attracting Families and Standing Out from the Competition

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Atkins-Northland Funeral Home & Cremation Service Joins Foundation Partners Group

Foundation Partners Group, a leading provider of innovative funeral and cemetery experiences and products, today announced the acquisition of Atkins-Northland Funeral Home & Cremation Service in Cloquet, Minnesota.

Passare® Announces New Integration with MKJ Marketing

Passare® is excited to announce a new website integration with MKJ Marketing.