Sunday, July 12, 2020

Neptune Society Accused of ‘Unlawful Business Practices’ in Lawsuit Filed by CA Attorney General

By Managing Editor Courtney Gould Miller and Editor Kara Apel The Neptune Society is facing a lawsuit from the...

Do Consumers Really Care About Price Transparency?

As a business owner, I have received mixed feedback as to whether or not I should publish the pricing for our services on our website and marketing materials.

Why You Need to Develop a Cremation Strategy Now

Every deathcare business with long-term aspirations needs a cremation strategy - not because the cremation rate will continue to grow, but because we will be dealing with ignorant consumers for at least another decade.
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Planning Preneed Events That Work: Interview with Funeral Leader Margarita Hernandez

With the internet and social media, today’s consumer is inundated by information, so how do you cut through all of the noise and engage with them in a meaningful way?

The Top Songs for Funeral Services

Because of the strong emotional connotations that exist with music, it only makes sense that music has become a big part of many funeral services.

In the Age of Information, Misinformation About Cremation Recycling Just Doesn’t Cut It

The desire to always have the answer can be a slippery slope in any business, and plenty of people can make the mistake of regurgitating bad information in an effort to produce a response. Here's what you need to know.

Branding Matters. Just ask Paul St. Pierre.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

Why Cemeteries Need to Focus on Memorialization Options

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

5 Unique Trends for Memorialization

As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.

How You Can Build Trust as a Cremation Provider

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.