Thursday, May 23, 2024

Why You Need to Develop a Cremation Strategy Now

Every deathcare business with long-term aspirations needs a cremation strategy - not because the cremation rate will continue to grow, but because we will be dealing with ignorant consumers for at least another decade.

Do Consumers Really Care About Price Transparency?

As a business owner, I have received mixed feedback as to whether or not I should publish the pricing for our services on our website and marketing materials.

Neptune Society Accused of ‘Unlawful Business Practices’ in Lawsuit Filed by CA Attorney General

By Managing Editor Courtney Gould Miller and Editor Kara Apel The Neptune Society is facing a lawsuit from the...

How to Maximize the Value of Your Cremation Recycling

The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.

Leader Links: Center Accused of Mishandling Donated Bodies

There are so many news sources these days that it’s easy to miss out on big or important stories. Here at The Leader, we keep up with all the latest deathcare headlines and put them in one place to make it convenient for you.

Market Cannibalization: What It Means And Why You Should Care

The introduction and growing popularity of e-commerce cremation arrangements have raised the question and discussion of cannibalization within the funeral profession. Many are wondering: “Will families that would have paid the funeral home’s traditional pricing for cremation opt instead for their online offering?”

SOUND OFF: What Do Today’s Consumers Expect?

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.
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Explaining Your Value: Interview with Funeral Leader Keith Walker

Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.

COVID-19 Creates More Need for E-Commerce

We originally came to Florida to conduct our Naples seminar, but now we are secluded in our condo overlooking the beach and a hotel pool. The Florida weather is beautiful, but no one is able to fully enjoy it, as confirmed cases of COVID-19 increase every day, causing consumers’ fears and anxieties to heighten as well.

Foundation Partners Group Mobilizes Supplies, Equipment, and Personnel to Prepare for Surge in Coronavirus...

Foundation Partners Group, operator of more than 135 funeral homes, cremation centers and cemeteries across the U.S., is prepared with the experience, resources and technology to safely care for grieving families during this unprecedented outbreak.