Thursday, April 25, 2024

Market Cannibalization: What It Means And Why You Should Care

The introduction and growing popularity of e-commerce cremation arrangements have raised the question and discussion of cannibalization within the funeral profession. Many are wondering: “Will families that would have paid the funeral home’s traditional pricing for cremation opt instead for their online offering?”

Leader Links: Center Accused of Mishandling Donated Bodies

There are so many news sources these days that it’s easy to miss out on big or important stories. Here at The Leader, we keep up with all the latest deathcare headlines and put them in one place to make it convenient for you.

How to Maximize the Value of Your Cremation Recycling

The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.

Neptune Society Accused of ‘Unlawful Business Practices’ in Lawsuit Filed by CA Attorney General

By Managing Editor Courtney Gould Miller and Editor Kara Apel The Neptune Society is facing a lawsuit from the...

Do Consumers Really Care About Price Transparency?

As a business owner, I have received mixed feedback as to whether or not I should publish the pricing for our services on our website and marketing materials.

Why You Need to Develop a Cremation Strategy Now

Every deathcare business with long-term aspirations needs a cremation strategy - not because the cremation rate will continue to grow, but because we will be dealing with ignorant consumers for at least another decade.
video

Planning Preneed Events That Work: Interview with Funeral Leader Margarita Hernandez

With the internet and social media, today’s consumer is inundated by information, so how do you cut through all of the noise and engage with them in a meaningful way?

The Top Songs for Funeral Services

Because of the strong emotional connotations that exist with music, it only makes sense that music has become a big part of many funeral services.

In the Age of Information, Misinformation About Cremation Recycling Just Doesn’t Cut It

The desire to always have the answer can be a slippery slope in any business, and plenty of people can make the mistake of regurgitating bad information in an effort to produce a response. Here's what you need to know.

Branding Matters. Just ask Paul St. Pierre.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.