When it comes to green funerals or natural burials, your community may be a lot more open to the idea than you think.
William “Bill” Wappner is a trusted authority in the deathcare industry, previously serving as president of the National Funeral Directors Association and the Ohio Funeral Directors Association.
Advertisers often use shock value and humor as their chosen methods of captivating an audience. However, there are some areas of life where humor and shock value are not as readily accepted, including funeral services and funeral advertising.
As more and more consumers turn to digital platforms to help them with all aspects of their lives, the deathcare industry is no exception to the rule.
Consumers rely on websites and apps for almost everything these days, so why would we expect anything different in the deathcare industry?
By The Leader Staff Cypress Lawn Funeral Home and Memorial Park in the San Francisco Bay Area has recently...