Wednesday, January 26, 2022

NFDA and FSAC Bringing the Professional Women’s Conference Back to Canada

The National Funeral Directors Association (NFDA), in partnership with the Funeral Service Association of Canada (FSAC), will host the second-ever Professional Women’s Conference – Canada.

Depictions of Death: What the Funeral Profession Can Learn from Death in Pop Culture

The deathcare profession can learn some helpful lessons by looking at depictions of death in pop culture, understanding how collective expressions of grief can be helpful to the bereaved that we serve, and how the general public is exposed to our profession.
video

More Than a Cemetery: Interview with Funeral Leader Mitch Rose

This past July, MKJ Marketing’s video production team traveled to Woodlawn Cemetery for a multi-day shoot, which is when MKJ President Marilyn Jones Gould spoke with Woodlawn President & CEO Mitch Rose about his keys to success as a leader.

What Does the COVID Rebound Look Like?

Returning to “normal” will likely never happen, as the pandemic challenged us to look at our lives more objectively; some of what we considered “normal” is actually abnormal from a logical lifestyle perspective. Frankly, “normal” didn’t make a lot of sense.

FEMA Update: Over $1.086 Billion Distributed as Part of COVID-19 Funeral Assistance Program

FEMA has provided over $1.086 billion to more than 165,000 people to assist with COVID-19-related funeral costs for deaths occurring on or after Jan. 20, 2020.

What Decreasing Life Expectancy Means for the Funeral Industry

While funeral services have been preparing for the long life expectancy of the huge baby boomer generation, we may not have been preparing for the possibility of more deaths from younger generations occurring shortly after or even during many projected boomer deaths.

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Record Everything. The Service is Too Important to Miss.

A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.

Let the Law Protect You

When it rains, you want an umbrella. Luckily, every one of you has an umbrella to protect your firm.

FEMA’s COVID-19 Funeral Assistance Tops $1 Billion

FEMA announced today it has provided over $1 billion in COVID-19 funeral assistance to support more than 150,000 applicants grappling with the financial stress and burden caused by the pandemic.