Marketing

By Leader Editor Kara Apel Paul St. Pierre is in a league of his own. Not only...

Our panel of experts will be sharing the best ways to adjust your marketing and operations to stay profitable through our new series: The Leader Briefing.

Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.

One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.

While the world is full of “can’ts” right now, there are so many things loving pet parents and pet care professionals CAN be doing. Whether the timing is an end-of-life walk or the death is happening right now, pet parents still desire the experience of knowing they could still have a meaningful end in the loss of a precious and loved pet.

Rick Carrillo recently spoke with Marilyn Jones Gould, president of MKJ Marketing, to share his experiences as a first-generation funeral director and why serving his community has always been his dream.

By Leader Managing Editor Courtney Gould Miller & Editor Kara Apel California has been recognized for its early and strict response...

COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.

By Leader Contributor Glenn Gould, CEO of MKJ Marketing As we look for a pathway out of the global...

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...