Tuesday, March 19, 2024

How You Can Build Trust as a Cremation Provider

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

Why You Need to Develop a Cremation Strategy Now

Every deathcare business with long-term aspirations needs a cremation strategy - not because the cremation rate will continue to grow, but because we will be dealing with ignorant consumers for at least another decade.

How to Host a Successful Lunch and Learn Event

There are many people who are interested in preplanning their end-of-life arrangements but aren’t sure where to find this information - or who to ask. This is where funeral directors and owners can step in to give guidance to those who want answers.

Safety First: How This Funeral & Cemetery Leader is Branding as ‘Safe’

By Leader Managing Editor Courtney Gould Miller & Editor Kara Apel California has been recognized for its early and strict response...

Proven Strategies to Differentiate Your Cremation Business and Lead Your Market

As a cremation provider, you likely receive many questions from families, but probably the most common is, “What is your price for a cremation?”

Media Changes, But the Message Stays the Same

The digital revolution has changed the media but not the objective. Technology has created new opportunities as people and industries find their place in the digital economy. Just like earlier media served specific purposes, so does digital technology; digital media employs “high tech to maintain high touch.”
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Finding Success in the Digital World: Interview with Funeral Leader Todd Walton

No matter what size your firm is, marketing matters — especially when it comes to reaching consumers in the digital world.

To Sell Pre-Need, Personal Stories Matter

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.
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How to Engage with Your Community on Social Media: Interview with Funeral Leader D.J....

The leaders in the deathcare industry understand why it’s so important to build relationships on social media and have seen significant results because they’ve invested in their online presence.