Friday, December 2, 2022

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

Safety First: How This Funeral & Cemetery Leader is Branding as ‘Safe’

By Leader Managing Editor Courtney Gould Miller & Editor Kara Apel California has been recognized for its early and strict response...

How to Host a Successful Lunch and Learn Event

There are many people who are interested in preplanning their end-of-life arrangements but aren’t sure where to find this information - or who to ask. This is where funeral directors and owners can step in to give guidance to those who want answers.

Media Changes, But the Message Stays the Same

The digital revolution has changed the media but not the objective. Technology has created new opportunities as people and industries find their place in the digital economy. Just like earlier media served specific purposes, so does digital technology; digital media employs “high tech to maintain high touch.”
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Finding Success in the Digital World: Interview with Funeral Leader Todd Walton

No matter what size your firm is, marketing matters — especially when it comes to reaching consumers in the digital world.
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How to Engage with Your Community on Social Media: Interview with Funeral Leader D.J....

The leaders in the deathcare industry understand why it’s so important to build relationships on social media and have seen significant results because they’ve invested in their online presence.

To Sell Pre-Need, Personal Stories Matter

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

Proven Strategies to Differentiate Your Cremation Business and Lead Your Market

As a cremation provider, you likely receive many questions from families, but probably the most common is, “What is your price for a cremation?”

Community Participation Will Make Your Firm More Sustainable

By Leader Contributor Glenn Gould, CEO of MKJ Marketing As we look for a pathway out of the global...