Tuesday, March 19, 2024

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

How Community Involvement Can Grow Your Funeral Home

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.

Community Participation Will Make Your Firm More Sustainable

By Leader Contributor Glenn Gould, CEO of MKJ Marketing As we look for a pathway out of the global...

Creating a Marketing Budget is More Important for Your Firm Than You May Expect

Most small businesses do not create annual marketing budgets, and frankly, that’s one of the differentiating factors between family-owned funeral businesses and corporate-run funeral homes.

4 Critical Mistakes Your Firm May Be Making Online

Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.

Strange Happenings Afoot: Is Your Firm Prepared for the ‘New Normal’?

Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.
Instagram application on smart phone

Should My Firm Be on Instagram?

By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Win Over Pet Lovers and Build Your Brand

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

COVID-19’s Impact on Branding — And How It Affects Your Firm

Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?