Saturday, September 24, 2022

Leader Links: Funeral Profession Finding New Ways to Reach Consumers

From the “Death Positive” movement in Austin, TX, to the rare access to a funeral for a Brazilian tribe chief, the funeral industry reaches every part of the world, and here’s the roundup of the most recent links to keep you informed.

How Perceived Value and Cremation Terminology Can Change Your Business

We are beginning to see a much-needed shift in the way our profession thinks about, talks about, and sells cremation services to families.

CANA: Families Prefer Experience Over Extravagance

Today, it is more important than ever to understand the wishes of the people arranging the funeral and help them plan personalized tributes that honor the life lived.

Life Forest® Cemetery Presents G.I.S Technology at Green Burial Council’s Annual Conference

Life Forest is the first cemetery to legally offer burial of human and pet composted and cremated remains in a deed-recorded cemetery plot where the bereaved can plant a tree to serve as a memorial marker.
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Harnessing the Long-Lasting Power of Video

We know a video is powerful enough to stand the test of time and has the ability to live on through generations, but how can you utilize this power for your funeral home in a similar and long-lasting way?

How A TikTok Account About Cleaning Graves Generated Over 1.7 Million Followers

When Caitlin Abrams cleaned a headstone for the first time, she had no idea that her passion project would eventually result in a TikTok account with over 1.7 million followers.

Leader Links: How Our Profession is Pivoting During Another Rise in COVID-19 Cases

COVID-19 has hit the funeral profession hard, and the hits keep on coming.

Reflections of a 9/11 Widow: I Feel a Peacefulness Now

We’re still healing. Central to our healing from traumatic events is continuing to talk about them openly and support one another.
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More Than a Cemetery: Interview with Funeral Leader Mitch Rose

This past July, MKJ Marketing’s video production team traveled to Woodlawn Cemetery for a multi-day shoot, which is when MKJ President Marilyn Jones Gould spoke with Woodlawn President & CEO Mitch Rose about his keys to success as a leader.

Record Everything. The Service is Too Important to Miss.

A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.