Memorialization

You’ll learn their full value when you discover what obituaries do, and what they mean to the people who read them.

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.

Relative to the funeral business, what should we take from “OK Boomer”? What does it mean for the funeral industry as the largest generation in the history of the world enters their prime death years?

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.

When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.

You may already be assisting clients with the loss of their beloved family pet or may still be contemplating what it would look like to add these services to your existing offerings.

As more and more consumers turn to digital platforms to help them with all aspects of their lives, the deathcare industry is no exception to the rule.