Strategies for Attracting Families and Standing Out from the Competition
Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?
From a Funeral Director: Why Livestreaming Is Here to Stay
The changes to the funeral profession will only continue, and individuals will need to swiftly adapt but through a blend of creativity, compassionate care, and technology, it will truly be a triumphant evolution.
How ‘Death Tech’ Can Help Funeral Homes Grow
By Leader Contributor Liz Eddy, CEO of Lantern
“We need to do something about death.”
E-Commerce Highlights Opportunities for Growth Amid Uncertain Times
While the COVID-19 pandemic has created countless obstacles within our industry, there are just as many opportunities for those willing to try something new — you just have to be willing to experiment.
How Does My Firm Compete with Lower-Priced Competitors?
One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.
Halcyon Death Care Management Solutions and Matthews Aurora Funeral Solutions Announce New System Integration
Halcyon Death Care Management Solutions and Matthews Aurora Funeral Solutions are pleased to announce an integration between Halcyon’s management system and Matthews Aurora’s Solution Center Catalog.
Should You Advertise During COVID-19?
By Leader Contributor Glenn Gould, CEO of MKJ Marketing
Being recognized represents a challenge for bank robbers, which is...
Legacy.com’s Funeral Home Support During COVID-19
Legacy’s full-service platform has deployed significant resources and fast-tracked critical new products to support our funeral home partners with emergency obituary updates, consumer-focused end-of-life resources, and remote funeral participation.
The Latest: What You Need to Know About COVID-19
As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.
8 Best Practices for Stress-Free Funeral Streaming
I wholeheartedly believe in the power of recording an online funeral service and making it accessible to families and loved ones, who are both present and virtual.