The National Funeral Directors Association Recognizes Passare with the 2021 NFDA Innovation Award
Today, the National Funeral Directors Association (NFDA) presented Passare with the 2021 NFDA Innovation Award during its International Convention & Expo.
Harnessing the Long-Lasting Power of Video
We know a video is powerful enough to stand the test of time and has the ability to live on through generations, but how can you utilize this power for your funeral home in a similar and long-lasting way?
Is OTT the Future of Television Advertising?
Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.
Geofencing: More Targeted Marketing Than Ever Before
Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?
Record Everything. The Service is Too Important to Miss.
A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.
Leverage the Power of Video in Digital & Traditional Marketing: MKJ Marketing Offering Seminar...
Nashville, TN — After coping with restrictions and social distancing for over a year, there’s no better time to take a trip to the country music capital of the world.
Krause Funeral Homes Connects More Families With Online Funeral Viewing
Ten years ago, Krause Funeral Homes and Cremation Service looked into live-streaming solutions for its four locations across the greater Milwaukee, WI, region.
Strategies for Attracting Families and Standing Out from the Competition
Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?
Passare® Announces New Integration with MKJ Marketing
Passare® is excited to announce a new website integration with MKJ Marketing.
Forging a Meaningful, Pre-Need Connection With Your Online Guests
“No one wants to plan their own funeral,” says James Montgomery, OneRoom’s national sales director, in a recent interview. His frank admission is based on nearly 15 years of industry experience, including a decade-plus tenure at Service Corporation International.