Saturday, February 15, 2025

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

Future of “A Tree to Remember” Program Includes New Partnerships, More Transparency

Over 3,189,683 memorial trees have already been planted through “A Tree to Remember,” offering families another way to honor their loved ones in a more permanent way — and a new partnership will expand the reach of these environmentally conscious memorial gifts.

Funeral Home Uses Facebook to Rally Support for Man Mourning Wife Killed in Mass...

An El Paso funeral home sparked an outpouring of love and support from around the world after sharing a photo of a man grieving the loss of his wife, who was killed in the mass shooting earlier this month.

Obits Are Alive and Kicking — And Their True Power Is Digital

You’ll learn their full value when you discover what obituaries do, and what they mean to the people who read them.

Software to Help Crematory Owners Sleep at Night (And Stay Off the Witness Stand)

As a crematory owner, there are already so many things on your mind — is your equipment working, are your staff following procedures, and most importantly … can families trust you?

Facebook Updates Aim to Help Users Through Grieving Process

Millions of people turn to Facebook during their most joyous moments – and their most painful. Facebook has added updates to its platform in hopes of offering more support to family members and friends as they grieve the death of a loved one.

Media Changes, But the Message Stays the Same

The digital revolution has changed the media but not the objective. Technology has created new opportunities as people and industries find their place in the digital economy. Just like earlier media served specific purposes, so does digital technology; digital media employs “high tech to maintain high touch.”

COVID-19 Creates More Need for E-Commerce

We originally came to Florida to conduct our Naples seminar, but now we are secluded in our condo overlooking the beach and a hotel pool. The Florida weather is beautiful, but no one is able to fully enjoy it, as confirmed cases of COVID-19 increase every day, causing consumers’ fears and anxieties to heighten as well.

Arrangements Are Going Virtual: Here’s Why and What You Need to Know

What are virtual arrangements? Essentially, it’s the skill of making arrangements like you do in person with families — but now online through live video conferencing.
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Harnessing the Long-Lasting Power of Video

We know a video is powerful enough to stand the test of time and has the ability to live on through generations, but how can you utilize this power for your funeral home in a similar and long-lasting way?