Saturday, April 20, 2024

4 Critical Mistakes Your Firm May Be Making Online

Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.

How Does My Firm Compete with Lower-Priced Competitors?

One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.

Arrangements Are Going Virtual: Here’s Why and What You Need to Know

What are virtual arrangements? Essentially, it’s the skill of making arrangements like you do in person with families — but now online through live video conferencing.

Exploring the Natural Complications of the ‘WHYs’ of Funerals During the Coronavirus Pandemic

By Leader Contributor Alan D. Wolfelt, Ph.D. I often say that when words are inadequate, have a ceremony. However,...

Getting the Restart Right: Free Virtual Presentation

COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.

E-Commerce Highlights Opportunities for Growth Amid Uncertain Times

While the COVID-19 pandemic has created countless obstacles within our industry, there are just as many opportunities for those willing to try something new — you just have to be willing to experiment.

Community Participation Will Make Your Firm More Sustainable

By Leader Contributor Glenn Gould, CEO of MKJ Marketing As we look for a pathway out of the global...

Should You Advertise During COVID-19?

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...

COVID-19 Creates More Need for E-Commerce

We originally came to Florida to conduct our Naples seminar, but now we are secluded in our condo overlooking the beach and a hotel pool. The Florida weather is beautiful, but no one is able to fully enjoy it, as confirmed cases of COVID-19 increase every day, causing consumers’ fears and anxieties to heighten as well.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.