Beyond Green: What is Fair Trade and Why Should You Care?



WHEELING, IL — Fair trade is about more than just the environmental impact of making and selling products. It is a global movement focused on putting people and planet first. Darren Crouch, Founder and CEO of Passages International, leads a webinar on June 30, 2021 to show how your firm can join this movement and appeal to the growing number of eco-conscious families in your community.

A recent study by IBM Institute reveals that 40% of consumers make purchases based on ethics, beliefs, and personal values, which includes environmental sustainability and ethical manufacturing practices. Products made without considering these values are often unappealing and impractical.

According to Fairtrade International, there are over 1,800 producer organizations representing 1.7 million farmers and workers worldwide, growing and selling more than 35,000 products in 145 countries. While you’re familiar with fair trade bananas, cocoa, coffee, tea and flowers, there are fair trade funeral service products available including urns, cremation containers and caskets, too. That recognizable symbol in your catalog shows that you care and provide valuable options to eco-conscious families.

You already incorporate green principles by recycling your post-cremation metals, offering environmentally friendly scattering tubes and providing sustainable options for services. So, how can you go beyond green and set yourself apart from your competition by supporting fair trade?

Join Passages International and CANA for a one-hour webinar on June 30, 2021, at 1:00pm CT and learn how to appeal to your eco-conscious families and get the edge in your market. Visit to register today.

We’ll cover:

  • what fair trade is;
  • the ten principles of fair trade;
  • the benefits of fair trade to the environment, your business, the community and your customers;
  • what fair trade products exist in the funeral profession and how to communicate their value to your customers;
  • how to merchandise and sell fair trade products.

One hour of Academy of Professional Funeral Service Practice approved CE will be available for those who attend live.

About CANA

Founded in 1913, the Cremation Association of North America (CANA) is an international organization of over 3,300 members, composed of funeral homes, cemeteries, crematories, industry suppliers, and consultants. CANA members believe that cremation is preparation for memorialization.

About Passages International

Passages International, Inc. has been leading the green sector of the funeral industry for 20 years, with the largest selection of innovative, environmentally-friendly urns, caskets, and memorial products. For more information on green funerals and their benefits visit For more information on Passages products visit

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