Saturday, July 4, 2020

Should You Advertise During COVID-19?

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...

COVID-19 Creates More Need for E-Commerce

We originally came to Florida to conduct our Naples seminar, but now we are secluded in our condo overlooking the beach and a hotel pool. The Florida weather is beautiful, but no one is able to fully enjoy it, as confirmed cases of COVID-19 increase every day, causing consumers’ fears and anxieties to heighten as well.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

Coronavirus Services FAQ for Funeral Directors

It’s an uncertain time, but we’ve got some answers to help you guide your families on the right choice for a funeral service.

The Latest: What You Need to Know About COVID-19

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.

7 Best Practices for Handling Funeral Home Phone Calls

When trying to identify a person in need of comfort or support, you can rely on these visual cues to help you discern how best to help the person through their grief. When speaking to someone over the phone, however, your capacity for compassion is blindfolded, forcing you to rely on subtle clues to determine the emotional state of the person on the other line.

How Much Does the Name of a Funeral Home Matter?

With over 40 years of consolidation, many independent funeral businesses find themselves with a collection of brand names. Certainly, when making an acquisition, the inclination is to keep the acquired firm’s name — after all they were a successful business, and you paid a lot for it, so why make a change that could undermine the firm’s reputation in the community?

World-Renowned Speaker, Author Headlines MKJ Summit on Same Day of Book Release

Internationally recognized speaker and author Stephen Shapiro is headlining MKJ Marketing’s 2020 Summit on the same day of the release of his latest book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.

Obits Are Alive and Kicking — And Their True Power Is Digital

You’ll learn their full value when you discover what obituaries do, and what they mean to the people who read them.

Shutting Down Social Media Accounts? Here’s a Helpful Guide for Families

I recently got a Facebook message from my deceased father. You read that right ... my deceased father. His Facebook account had been hacked seven years after he passed. Not only was this jarring to see so long after he had died, but it was also avoidable.