Monday, September 21, 2020

E-Commerce Highlights Opportunities for Growth Amid Uncertain Times

While the COVID-19 pandemic has created countless obstacles within our industry, there are just as many opportunities for those willing to try something new — you just have to be willing to experiment.

Should You Advertise During COVID-19?

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...

Contributor Shares Insights on Funerals in the UK during COVID-19

As the COVID-19 pandemic continues to spread across the world, we heard from a funeral director in the United Kingdom about how the virus is changing services there, along with his thoughts on the role of those in the funeral profession.

How to Improve Your Trust with Cremation Families

With the COVID-19 crisis causing waves of fear and uncertainty to sweep across our nation, families need to be able to trust you more now than ever before.

Leader Links: Navigating a New Normal

With COVID-19 dominating our news cycles, changing our daily routines, and heavily impacting the funeral industry, here’s a look at how different industry leaders across the country are handling the pandemic.

Foundation Partners Group Mobilizes Supplies, Equipment, and Personnel to Prepare for Surge in Coronavirus...

Foundation Partners Group, operator of more than 135 funeral homes, cremation centers and cemeteries across the U.S., is prepared with the experience, resources and technology to safely care for grieving families during this unprecedented outbreak.

COVID-19 Creates More Need for E-Commerce

We originally came to Florida to conduct our Naples seminar, but now we are secluded in our condo overlooking the beach and a hotel pool. The Florida weather is beautiful, but no one is able to fully enjoy it, as confirmed cases of COVID-19 increase every day, causing consumers’ fears and anxieties to heighten as well.
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Explaining Your Value: Interview with Funeral Leader Keith Walker

Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.

SOUND OFF: What Do Today’s Consumers Expect?

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.

Market Cannibalization: What It Means And Why You Should Care

The introduction and growing popularity of e-commerce cremation arrangements have raised the question and discussion of cannibalization within the funeral profession. Many are wondering: “Will families that would have paid the funeral home’s traditional pricing for cremation opt instead for their online offering?”