Saturday, September 24, 2022

Market Cannibalization: What It Means And Why You Should Care

The introduction and growing popularity of e-commerce cremation arrangements have raised the question and discussion of cannibalization within the funeral profession. Many are wondering: “Will families that would have paid the funeral home’s traditional pricing for cremation opt instead for their online offering?”

FEMA Is Now Accepting Applications for Funeral Assistance: Here’s What You Need to Know

Starting today, April 12, FEMA is now accepting applications for financial assistance related to funerals, cremations, and interments for those who died from COVID-19.

3 Ways to Check You’re Getting What You Should Out of Cremation Recycling

When you are presented with multiple options, but you just settle on the first or second without making an informed comparison, you are selling yourself short.

How to Build a Successful Online Cremation Business

Consumers rely on websites and apps for almost everything these days, so why would we expect anything different in the deathcare industry?

In the Age of Information, Misinformation About Cremation Recycling Just Doesn’t Cut It

The desire to always have the answer can be a slippery slope in any business, and plenty of people can make the mistake of regurgitating bad information in an effort to produce a response. Here's what you need to know.

Excess Death and the Future of Deathcare

The results from extensive research on contemporary death rates pre-COVID, the impact of the pandemic, and what this means for the future of deathcare may surprise you.

Why Cemeteries Need to Focus on Memorialization Options

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

How to Maximize the Value of Your Cremation Recycling

The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.
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Planning Preneed Events That Work: Interview with Funeral Leader Margarita Hernandez

With the internet and social media, today’s consumer is inundated by information, so how do you cut through all of the noise and engage with them in a meaningful way?

CANA Announces Pandemic Cremation Data & 2030 Predictions

The Cremation Association of North America (CANA) has just released its latest Annual Statistics Report featuring final 2019 cremation data, newly released 2020 data, and projections to 2025 and 2030.