Friday, July 19, 2024

Veterans Working to Return Remains of America’s Heroes to Families

According to their website, Vietnam Veterans of America Jersey Shore Area Chapter 12 has been able to locate over 70 veterans and their spouses.

Fur-ever Friends: Pet Loss Tips Every Firm Can Use

When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.

Counterpoint: Rise of the Discounters

Reading through “How Did We Get Here? Factors Leading to the Rise of Discount Funeral Homes” by Glenn Gould caused me to reflect on funeral services’ journey from dependable businesses to these times of change.

How You Can Build Trust as a Cremation Provider

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.

5 Unique Trends for Memorialization

As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.

Why Cemeteries Need to Focus on Memorialization Options

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

Branding Matters. Just ask Paul St. Pierre.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

In the Age of Information, Misinformation About Cremation Recycling Just Doesn’t Cut It

The desire to always have the answer can be a slippery slope in any business, and plenty of people can make the mistake of regurgitating bad information in an effort to produce a response. Here's what you need to know.

The Top Songs for Funeral Services

Because of the strong emotional connotations that exist with music, it only makes sense that music has become a big part of many funeral services.
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Planning Preneed Events That Work: Interview with Funeral Leader Margarita Hernandez

With the internet and social media, today’s consumer is inundated by information, so how do you cut through all of the noise and engage with them in a meaningful way?