Saturday, October 23, 2021

The National Funeral Directors Association Recognizes Passare with the 2021 NFDA Innovation Award

Today, the National Funeral Directors Association (NFDA) presented Passare with the 2021 NFDA Innovation Award during its International Convention & Expo.

The Art of Maintaining Discipline in All Aspects of Your Firm

Plans look great on paper because they reflect what we know we should do. Execution can be difficult because “working the plan” demands discipline; sometimes the plan requires us to be leaders, and leading can be hard.

Life Forest® Cemetery Presents G.I.S Technology at Green Burial Council’s Annual Conference

Life Forest is the first cemetery to legally offer burial of human and pet composted and cremated remains in a deed-recorded cemetery plot where the bereaved can plant a tree to serve as a memorial marker.
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Harnessing the Long-Lasting Power of Video

We know a video is powerful enough to stand the test of time and has the ability to live on through generations, but how can you utilize this power for your funeral home in a similar and long-lasting way?

MKJ Marketing’s 2022 Scheduled Seminars

Every year, funeral home, cremation, and cemetery professionals look forward to MKJ Marketing seminars, knowing they will address the most pressing issues the industry is facing while offering accommodations in locations that foster imagination, collaboration, and inspiration. 2022 will be no exception.

I Applied to the FEMA COVID Funeral Assistance Program: Here’s What I Learned

I was able to apply as a “co-applicant” on behalf of several clients who had suffered a loss due to COVID and below is a synopsis of my experience so you can know what to expect in the process of applying and timeline for receiving a check.

Forecasting Your Firm’s Future Volume and Staffing Needs

As many funeral businesses learned during the pandemic, volume can be so great that it overwhelms staff, which can increase cremation and diminish the average sale.

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

NFDA and FSAC Bringing the Professional Women’s Conference Back to Canada

The National Funeral Directors Association (NFDA), in partnership with the Funeral Service Association of Canada (FSAC), will host the second-ever Professional Women’s Conference – Canada.

Depictions of Death: What the Funeral Profession Can Learn from Death in Pop Culture

The deathcare profession can learn some helpful lessons by looking at depictions of death in pop culture, understanding how collective expressions of grief can be helpful to the bereaved that we serve, and how the general public is exposed to our profession.