To Sell Pre-Need, Personal Stories Matter
It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.
Fur-ever Friends: Pet Loss Tips Every Firm Can Use
When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.
What is Death Positive Media? (And How You Can Tap Into It)
The grief experience is often a private one, but it seems as if the media is turning a corner against the previously held notion that death and dying are “taboo” topics.
How Did We Get Here? Factors Leading to the Rise of Discount Funeral Homes
By Glenn Gould, CEO of MKJ Marketing
Discounting is now firmly in place within the funeral
profession; however, it was...
Blog Roundup: Posts Worth Checking Out
One of the best
ways to stay up to date with the latest trends in any industry is by reading
blogs from different publications....
New HBO Documentary Shows ‘New Ways to Die in America’
It’s no secret to anyone in the deathcare industry that more and more consumers want to add personalized touches to their end-of-life arrangements.
New Video Library Shares Expert Advice from Industry Leaders
The ICCFA Educational Foundation, led by President Jim Price of Park Lawn Corporation, has released a new video library showcasing knowledge and expertise from more than 30 leaders in the deathcare industry.
‘Funeral Cribs’ Series Spotlights Firms With Modern Twist
The series, published on both Facebook and YouTube, highlights funeral homes across the country whose owners take interesting or innovative approaches to their businesses.
Halcyon Deathcare Management Solutions Partners with First American
Halcyon, one of the top names in the deathcare management profession, recently tapped First American as its payment processor of record.
Pet Loss Ideas Every Funeral Home Can Use
You may already be assisting clients with the loss of their beloved family pet or may still be contemplating what it would look like to add these services to your existing offerings.
