Wednesday, December 1, 2021

What Does the COVID Rebound Look Like?

Returning to “normal” will likely never happen, as the pandemic challenged us to look at our lives more objectively; some of what we considered “normal” is actually abnormal from a logical lifestyle perspective. Frankly, “normal” didn’t make a lot of sense.

FEMA Update: Over $1.086 Billion Distributed as Part of COVID-19 Funeral Assistance Program

FEMA has provided over $1.086 billion to more than 165,000 people to assist with COVID-19-related funeral costs for deaths occurring on or after Jan. 20, 2020.

What Decreasing Life Expectancy Means for the Funeral Industry

While funeral services have been preparing for the long life expectancy of the huge baby boomer generation, we may not have been preparing for the possibility of more deaths from younger generations occurring shortly after or even during many projected boomer deaths.

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Record Everything. The Service is Too Important to Miss.

A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.

Let the Law Protect You

When it rains, you want an umbrella. Luckily, every one of you has an umbrella to protect your firm.

FEMA’s COVID-19 Funeral Assistance Tops $1 Billion

FEMA announced today it has provided over $1 billion in COVID-19 funeral assistance to support more than 150,000 applicants grappling with the financial stress and burden caused by the pandemic.
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Finding Success in the Digital World: Interview with Funeral Leader Todd Walton

No matter what size your firm is, marketing matters — especially when it comes to reaching consumers in the digital world.

Turning to Tradition: More than a Quarter of Americans Embrace Religion in Post-COVID Funeral...

The COVID-19 pandemic is expected to increase the average number of deaths in the United States by 494,000 in 2020 and 445,000 in 2021, according to the 2021 Cremation and Burial Report, released by the National Funeral Directors Association (NFDA).

COVID-19’s Impact on Branding — And How It Affects Your Firm

Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?