AFMAO Mortuary Specialists Honor America’s Fallen Heroes
America's fallen heroes are taken into the care of Air Force Mortuary Affairs Operations, known as AFMAO, at Dover Air Force Base.
CANA Announces Pandemic Cremation Data & 2030 Predictions
The Cremation Association of North America (CANA) has just released its latest Annual Statistics Report featuring final 2019 cremation data, newly released 2020 data, and projections to 2025 and 2030.
CEO of Park Lawn Corporation Stepping Down; Search for Replacement Ongoing
Andrew Clark, CEO and chairman of Canadian company Park Lawn Corporation, has notified the board of directors that he will be stepping down from his role.
How to Maximize the Value of Your Cremation Recycling
The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.
Why Cemeteries Need to Focus on Memorialization Options
By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history.
Branding Matters. Just ask Paul St. Pierre.
Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.
Is OTT the Future of Television Advertising?
Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.
Depictions of Death: What the Funeral Profession Can Learn from Death in Pop Culture
The deathcare profession can learn some helpful lessons by looking at depictions of death in pop culture, understanding how collective expressions of grief can be helpful to the bereaved that we serve, and how the general public is exposed to our profession.
Should Funeral Advertising Ever Be Funny?
Advertisers often use shock value and humor as their chosen methods of captivating an audience. However, there are some areas of life where humor and shock value are not as readily accepted, including funeral services and funeral advertising.
Halcyon Deathcare Management Solutions Announces Halcyon Basic
Funeral homes now have an even more affordable option for using Halcyon to manage the essential components of their business with the recently-announced Halcyon Basic.