Wednesday, December 1, 2021
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Should My Firm Be on Instagram?

By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...

FEMA Releases Policy for Financial Assistance for COVID Funerals

By Leader Editor Kara Apel FEMA has announced new details about how the agency will provide financial assistance to...

Foundation Partners Group Adds Two Sarasota Firms

Foundation Partners Group has announced the company has acquired the Jennings Funeral Home and Crematory in Sarasota, FL as well as Gulf Coast Cremations in Sarasota and Venice, FL. The purchase adds to the growing network of Foundation Partners Group firms on the gulf coast of Florida.

Registration Now Open for CANA’s 103rd In-Person Cremation Innovation Convention

During the challenges of 2020, CANA held a successful virtual convention attracting record-breaking numbers of attendees to what was the first of many events. This year, the association and its leadership see a path to connecting in-person safely.

ASD Shares Eye-Opening COVID-19 Death Call Data

ASD recently published data revealing how the COVID-19 pandemic has impacted funeral home death calls over time.

Strategies for Attracting Families and Standing Out from the Competition

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

NFDA Professional Women’s Conference Goes Virtual

The virtual conference’s dynamic expert-led sessions and networking opportunities are more accessible than ever thanks to 150 scholarships from the Funeral Service Foundation.

Meet The Leader at NFDA

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.