Friday, April 3, 2020

How Much Does the Name of a Funeral Home Matter?

With over 40 years of consolidation, many independent funeral businesses find themselves with a collection of brand names. Certainly, when making an acquisition, the inclination is to keep the acquired firm’s name — after all they were a successful business, and you paid a lot for it, so why make a change that could undermine the firm’s reputation in the community?

World-Renowned Speaker, Author Headlines MKJ Summit on Same Day of Book Release

Internationally recognized speaker and author Stephen Shapiro is headlining MKJ Marketing’s 2020 Summit on the same day of the release of his latest book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.

CEO of Park Lawn Corporation Stepping Down; Search for Replacement Ongoing

Andrew Clark, CEO and chairman of Canadian company Park Lawn Corporation, has notified the board of directors that he will be stepping down from his role.

Funeral Directors Life Names Keindra Scott as Active Sales Manager

Funeral Directors Life is pleased to announce the addition of Keindra Scott as Active Sales Manager for Texas and Oklahoma.

SICH Casket Adds Six Distributors in 2019

SICH Casket, a leading provider of burial and cremation caskets to funeral homes throughout North America, announced that the company brought aboard six new distributors during calendar year 2019.

Explaining Your Value: Interview with Funeral Leader Keith Walker

Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.

SOUND OFF: What Do Today’s Consumers Expect?

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.

Study Says Millennials May Die Earlier Than Their Counterparts

By Leader Contributor Emma Horton Millennials, the nickname for the generation of individuals born between 1981 and 1996, have been...

Foundation Partners Group Adds to Tucson Footprint

PRESS RELEASE - Foundation Partners Group, a leading provider of innovative funeral and cemetery experiences and products, has announced that the company has purchased the Adair Funeral Homes and Desert Sunset Funeral Homes in Tucson, Arizona.

Foundation Partners Group Adds Musgrove Family Mortuaries & Cemeteries

PRESS RELEASE Orlando, FL – Dec. 18, 2019 – Foundation Partners Group, a leading provider of innovative funeral and...