Saturday, October 23, 2021

Leader Links: How Our Profession is Pivoting During Another Rise in COVID-19 Cases

COVID-19 has hit the funeral profession hard, and the hits keep on coming.

Forecasting Your Firm’s Future Volume and Staffing Needs

As many funeral businesses learned during the pandemic, volume can be so great that it overwhelms staff, which can increase cremation and diminish the average sale.

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

NFDA Recognizes Funeral Homes for Excellence in Service to Families and Communities

The National Funeral Directors Association (NFDA) is pleased to announce that 539 funeral home locations have earned a 2021 Pursuit of Excellence Award.

What Does the COVID Rebound Look Like?

Returning to “normal” will likely never happen, as the pandemic challenged us to look at our lives more objectively; some of what we considered “normal” is actually abnormal from a logical lifestyle perspective. Frankly, “normal” didn’t make a lot of sense.

FEMA Update: Over $1.086 Billion Distributed as Part of COVID-19 Funeral Assistance Program

FEMA has provided over $1.086 billion to more than 165,000 people to assist with COVID-19-related funeral costs for deaths occurring on or after Jan. 20, 2020.

What Decreasing Life Expectancy Means for the Funeral Industry

While funeral services have been preparing for the long life expectancy of the huge baby boomer generation, we may not have been preparing for the possibility of more deaths from younger generations occurring shortly after or even during many projected boomer deaths.

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Let the Law Protect You

When it rains, you want an umbrella. Luckily, every one of you has an umbrella to protect your firm.

How Community Involvement Can Grow Your Funeral Home

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.