Friday, August 19, 2022

How Community Involvement Can Grow Your Funeral Home

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.

E-Commerce Highlights Opportunities for Growth Amid Uncertain Times

While the COVID-19 pandemic has created countless obstacles within our industry, there are just as many opportunities for those willing to try something new — you just have to be willing to experiment.

Foundation Partners Group Adds to Florida Footprint

Foundation Partners Group, a leading provider of innovative funeral and cemetery experiences and products, has announced the acquisition of Akin-Davis Funeral Homes in Southwest Florida.

Cypress Lawn Arboretum Earns Rare National Accreditation

By The Leader Staff Cypress Lawn Funeral Home and Memorial Park in the San Francisco Bay Area has recently...

Coronavirus Services FAQ for Funeral Directors

It’s an uncertain time, but we’ve got some answers to help you guide your families on the right choice for a funeral service.

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

Passare® Announces New Integration with Legacy.com

Passare, Inc. is excited to announce a brand-new integration with Legacy.com, a top-50 website in the United States, that makes it easier than ever for funeral homes to publish online obituaries.

How to Capitalize on the Cremation Spike

By Leader Editor Kara Apel Seeing a spike in cremation within your market? You’re not alone. According...

Turning to Tradition: More than a Quarter of Americans Embrace Religion in Post-COVID Funeral...

The COVID-19 pandemic is expected to increase the average number of deaths in the United States by 494,000 in 2020 and 445,000 in 2021, according to the 2021 Cremation and Burial Report, released by the National Funeral Directors Association (NFDA).
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Interview with a Funeral Leader: Bill Wappner

William “Bill” Wappner is a trusted authority in the deathcare industry, previously serving as president of the National Funeral Directors Association and the Ohio Funeral Directors Association.