Wednesday, December 1, 2021

Leader Links: Funeral Profession Finding New Ways to Reach Consumers

From the “Death Positive” movement in Austin, TX, to the rare access to a funeral for a Brazilian tribe chief, the funeral industry reaches every part of the world, and here’s the roundup of the most recent links to keep you informed.

NFDA Seeks Presenters for 2022 International Convention & Expo

The National Funeral Directors Association (NFDA) asks funeral service professionals interested in presenting an education session during its 2022 International Convention & Expo to submit proposals by December 31.

NFDA Convention: Funeral Directors from Across the Country Reunite in Nashville

While the 2020 NFDA International Convention & Expo took place in a virtual format, 2021 was the time for funeral directors, vendors, and deathcare professionals to gather in person at Nashville’s Music City Center from Oct. 17 to 20.

Randy Anderson Installed as President of the National Funeral Directors Association

Randall P. “Randy” Anderson, CFSP, CCO, of Radney Funeral Home in Alexander City, Alabama, was installed today as 2021-22 president of the National Funeral Directors Association (NFDA).

The National Funeral Directors Association Recognizes Passare with the 2021 NFDA Innovation Award

Today, the National Funeral Directors Association (NFDA) presented Passare with the 2021 NFDA Innovation Award during its International Convention & Expo.

The Art of Maintaining Discipline in All Aspects of Your Firm

Plans look great on paper because they reflect what we know we should do. Execution can be difficult because “working the plan” demands discipline; sometimes the plan requires us to be leaders, and leading can be hard.

Leader Links: How Our Profession is Pivoting During Another Rise in COVID-19 Cases

COVID-19 has hit the funeral profession hard, and the hits keep on coming.

Forecasting Your Firm’s Future Volume and Staffing Needs

As many funeral businesses learned during the pandemic, volume can be so great that it overwhelms staff, which can increase cremation and diminish the average sale.

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

NFDA Recognizes Funeral Homes for Excellence in Service to Families and Communities

The National Funeral Directors Association (NFDA) is pleased to announce that 539 funeral home locations have earned a 2021 Pursuit of Excellence Award.