Friday, April 3, 2020

Lessons We Can Learn from Memorials for Kobe Bryant

The new year began on a tragic note with the untimely deaths of basketball legend Kobe Bryant and his daughter, along with seven others, after a helicopter crash.

Obits Are Alive and Kicking — And Their True Power Is Digital

You’ll learn their full value when you discover what obituaries do, and what they mean to the people who read them.

SOUND OFF: What Do Today’s Consumers Expect?

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.

‘OK Boomer’ – What Funeral Directors Can Learn from This Viral Meme

Relative to the funeral business, what should we take from “OK Boomer”? What does it mean for the funeral industry as the largest generation in the history of the world enters their prime death years?

Win Over Pet Lovers and Build Your Brand

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

Why Cemeteries Need to Focus on Memorialization Options

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

5 Unique Trends for Memorialization

As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.

Fur-ever Friends: Pet Loss Tips Every Firm Can Use

When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.

Pet Loss Ideas Every Funeral Home Can Use

You may already be assisting clients with the loss of their beloved family pet or may still be contemplating what it would look like to add these services to your existing offerings.
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Make My Donation Changing How People Memorialize Loved Ones

As more and more consumers turn to digital platforms to help them with all aspects of their lives, the deathcare industry is no exception to the rule.