Tuesday, February 7, 2023

How A TikTok Account About Cleaning Graves Generated Over 1.7 Million Followers

When Caitlin Abrams cleaned a headstone for the first time, she had no idea that her passion project would eventually result in a TikTok account with over 1.7 million followers.

Leader Links: How Our Profession is Pivoting During Another Rise in COVID-19 Cases

COVID-19 has hit the funeral profession hard, and the hits keep on coming.

Reflections of a 9/11 Widow: I Feel a Peacefulness Now

We’re still healing. Central to our healing from traumatic events is continuing to talk about them openly and support one another.
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More Than a Cemetery: Interview with Funeral Leader Mitch Rose

This past July, MKJ Marketing’s video production team traveled to Woodlawn Cemetery for a multi-day shoot, which is when MKJ President Marilyn Jones Gould spoke with Woodlawn President & CEO Mitch Rose about his keys to success as a leader.

Record Everything. The Service is Too Important to Miss.

A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.

Turning to Tradition: More than a Quarter of Americans Embrace Religion in Post-COVID Funeral...

The COVID-19 pandemic is expected to increase the average number of deaths in the United States by 494,000 in 2020 and 445,000 in 2021, according to the 2021 Cremation and Burial Report, released by the National Funeral Directors Association (NFDA).

Leader Links: Are Families Returning After Postponing Services?

As we seemingly begin to emerge from the pandemic, some funeral directors are continuing to see cremation spikes, while others aren’t seeing families return for scheduled postponed services. Here’s a roundup of the latest articles focusing on our industry.

How to Explain 3 Disposition Eco-Myths to Your Community

Today our culture is more aware of the extreme climate emergency our planet is facing than ever before, and for good reason. Decades of bad business practices among billion-dollar industries, denial of scientific evidence by lawmakers, and general lack of awareness have pushed the risks of global warming to a breaking point.

Beyond Green: What is Fair Trade and Why Should You Care?

Darren Crouch, Founder and CEO of Passages International, leads a webinar on June 30, 2021 to show how your firm can join this movement and appeal to the growing number of eco-conscious families in your community.

Artist Goes Viral on TikTok for Tributes Featuring Cremated Remains

Federico Portalupi was 13 years into a sales career at the largest mattress company in America when it hit him: He was not living the life he wanted to live.