Friday, July 19, 2024

5 Unique Trends for Memorialization

As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.

Why Cemeteries Need to Focus on Memorialization Options

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

Win Over Pet Lovers and Build Your Brand

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

‘OK Boomer’ – What Funeral Directors Can Learn from This Viral Meme

Relative to the funeral business, what should we take from “OK Boomer”? What does it mean for the funeral industry as the largest generation in the history of the world enters their prime death years?

SOUND OFF: What Do Today’s Consumers Expect?

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.

Obits Are Alive and Kicking — And Their True Power Is Digital

You’ll learn their full value when you discover what obituaries do, and what they mean to the people who read them.

Lessons We Can Learn from Memorials for Kobe Bryant

The new year began on a tragic note with the untimely deaths of basketball legend Kobe Bryant and his daughter, along with seven others, after a helicopter crash.

Leader Links: 10 Facts You May Not Know About Congressional Cemetery

Here’s a look at some interesting recent stories about the deathcare industry that are making their rounds.

Leader Links: How Our Industry is Coping with the Coronavirus

With COVID-19 dominating our news cycles, changing our daily routines, and heavily impacting the funeral industry, here’s a look at how different leaders are handling the pandemic.

Coronavirus Services FAQ for Funeral Directors

It’s an uncertain time, but we’ve got some answers to help you guide your families on the right choice for a funeral service.