Memorialization

As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

Relative to the funeral business, what should we take from “OK Boomer”? What does it mean for the funeral industry as the largest generation in the history of the world enters their prime death years?

At MKJ Marketing’s recent Mastermind event in Nashville, I spoke with three leaders in our industry about the trends they’re seeing in their markets. Here’s what they had to say.

You’ll learn their full value when you discover what obituaries do, and what they mean to the people who read them.

The new year began on a tragic note with the untimely deaths of basketball legend Kobe Bryant and his daughter, along with seven others, after a helicopter crash.

Here’s a look at some interesting recent stories about the deathcare industry that are making their rounds.

With COVID-19 dominating our news cycles, changing our daily routines, and heavily impacting the funeral industry, here’s a look at how different leaders are handling the pandemic.

It’s an uncertain time, but we’ve got some answers to help you guide your families on the right choice for a funeral service.