Saturday, July 4, 2020

Honoring Those We’ve Lost in Our Industry

As our country copes with thousands of tragic deaths during these unprecedented times, we want to pay tribute to those we have lost within the deathcare industry during the past few weeks.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

Leader Links: How Our Industry is Coping with the Coronavirus

With COVID-19 dominating our news cycles, changing our daily routines, and heavily impacting the funeral industry, here’s a look at how different leaders are handling the pandemic.

7 Best Practices for Handling Funeral Home Phone Calls

When trying to identify a person in need of comfort or support, you can rely on these visual cues to help you discern how best to help the person through their grief. When speaking to someone over the phone, however, your capacity for compassion is blindfolded, forcing you to rely on subtle clues to determine the emotional state of the person on the other line.

How ‘Death Tech’ Can Help Funeral Homes Grow

By Leader Contributor Liz Eddy, CEO of Lantern “We need to do something about death.”

Lessons We Can Learn from Memorials for Kobe Bryant

The new year began on a tragic note with the untimely deaths of basketball legend Kobe Bryant and his daughter, along with seven others, after a helicopter crash.

What Are Death Doulas?

With millennials becoming more involved in funeral planning and shaping the current trends for end-of-life care, there has been an influx of new services, along with a different approach to the idea of death.

Win Over Pet Lovers and Build Your Brand

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

To Sell Pre-Need, Personal Stories Matter

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.

Fur-ever Friends: Pet Loss Tips Every Firm Can Use

When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.