By Leader Contributor Liz Eddy, CEO of Lantern “We need to do something about death.”
The new year began on a tragic note with the untimely deaths of basketball legend Kobe Bryant and his daughter, along with seven others, after a helicopter crash.
With millennials becoming more involved in funeral planning and shaping the current trends for end-of-life care, there has been an influx of new services, along with a different approach to the idea of death.
Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.
It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.
When a pet dies, it can feel similar to losing a family member. As families grapple with the loss of their beloved pet, they also are unsure how to move forward, wondering what, if anything, they should do to honor their pet’s life.
The grief experience is often a private one, but it seems as if the media is turning a corner against the previously held notion that death and dying are “taboo” topics.
An El Paso funeral home sparked an outpouring of love and support from around the world after sharing a photo of a man grieving the loss of his wife, who was killed in the mass shooting earlier this month.
You may already be assisting clients with the loss of their beloved family pet or may still be contemplating what it would look like to add these services to your existing offerings.
Certain games have even become a medium for players to engage with painful emotions, as some have plot points related to grief and loss that are incorporated throughout.
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