Saturday, October 23, 2021

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

Record Everything. The Service is Too Important to Miss.

A funeral service shouldn’t be a one-time performance. It’s important for families and guests to be able to watch a service recording in their own time — either because they couldn’t congregate at your funeral home to attend services in person, couldn’t watch live, or they want to watch the service again at a later time as part of their grieving journey.

Leverage the Power of Video in Digital & Traditional Marketing: MKJ Marketing Offering Seminar...

Nashville, TN — After coping with restrictions and social distancing for over a year, there’s no better time to take a trip to the country music capital of the world.

Krause Funeral Homes Connects More Families With Online Funeral Viewing

Ten years ago, Krause Funeral Homes and Cremation Service looked into live-streaming solutions for its four locations across the greater Milwaukee, WI, region.

Strategies for Attracting Families and Standing Out from the Competition

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Passare® Announces New Integration with MKJ Marketing

Passare® is excited to announce a new website integration with MKJ Marketing.

Forging a Meaningful, Pre-Need Connection With Your Online Guests

“No one wants to plan their own funeral,” says James Montgomery, OneRoom’s national sales director, in a recent interview. His frank admission is based on nearly 15 years of industry experience, including a decade-plus tenure at Service Corporation International.

ICCFA Educational Foundation Expands Final Responders PSA Effort to Radio

After a successful introduction of the television segment of their Final Responders Public Service Announcement (PSA) campaign, the ICCFA Educational Foundation has announced the launch of the radio portion of the campaign.

Passare® Proud to Partner with Precoa

Passare® is proud to offer an automated daily export integration with Precoa’s Customer Relationship Management (CRM) system and industry-leading Funeral Planning Center.

From a Funeral Director: Why Livestreaming Is Here to Stay

The changes to the funeral profession will only continue, and individuals will need to swiftly adapt but through a blend of creativity, compassionate care, and technology, it will truly be a triumphant evolution.