The introduction and growing popularity of e-commerce cremation arrangements have raised the question and discussion of cannibalization within the funeral profession. Many are wondering: “Will families that would have paid the funeral home’s traditional pricing for cremation opt instead for their online offering?”
More than anyone, those in funeral care understand how beneficial it is to pay tribute when a friend or family member dies. That’s why it’s important to have ideas on hand for families so they can begin the grieving process when normal rituals aren’t possible.
Consumers rely on websites and apps for almost everything these days, so why would we expect anything different in the deathcare industry?
Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.
Funeral homes now have an even more affordable option for using Halcyon to manage the essential components of their business with the recently-announced Halcyon Basic.
It’s not so much a question of if your firm will be impacted by a power outage in the future, but when. Taking proactive steps in advance can greatly minimize the impact these unpredictable events can have on your funeral home.
This may not come as a surprise to many — but the latest data shows that the COVID-19 pandemic caused a major spike in cremation rates across the country.
Ten years ago, Krause Funeral Homes and Cremation Service looked into live-streaming solutions for its four locations across the greater Milwaukee, WI, region.
The changes to the funeral profession will only continue, and individuals will need to swiftly adapt but through a blend of creativity, compassionate care, and technology, it will truly be a triumphant evolution.
Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?