Tuesday, February 7, 2023

Strategies for Attracting Families and Standing Out from the Competition

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

New Free Online Arranger Training: Communicating the Value of Fingerprint Keepsakes to Families

Legacy Touch is well known for helping families across the world honor the lives of their loved ones through high-quality personalized and engraved fingerprint and cremation jewelry.

The National Funeral Directors Association Recognizes Passare with the 2021 NFDA Innovation Award

Today, the National Funeral Directors Association (NFDA) presented Passare with the 2021 NFDA Innovation Award during its International Convention & Expo.

#LeaderLinks: What to Know About the Newest Class of Mortuary School Grads

In this week’s edition of the weekly roundup, we have found podcasts, informational talks, and news articles – everything from preventing compassion fatigue to Swedish death cleaning.

The Latest: What You Need to Know About COVID-19

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

How Funeral Homes Can Adapt to Change in 2023

As our environment continues to experience frequent change, safeguarding your business by remaining vigilant and adapting to the world around you is becoming increasingly important.

3 Reasons Funeral Homes Are Moving Away from Facebook Livestreaming

Funeral directors are still being asked to offer live-streaming and record services, and the value of the family having a recording to keep has been recognized, but Facebook Live and comparable platforms are proving not to be the best long-term solutions.

A Gift of Healing: Tribute Technology Launches First-of-Its-Kind Online Grief Resource

Tribute Technology, known as an innovative technology leader in the end-of-life industry, is proud to announce Guiding Grief, a new resource for funeral homes, hospice centers, grief counselors, and other caregivers to provide support.

Strange Happenings Afoot: Is Your Firm Prepared for the ‘New Normal’?

Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.