Friday, December 2, 2022

Strategies for Attracting Families and Standing Out from the Competition

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Leader Links: How Our Industry is Combatting the Surge

As COVID-19 continues to rip through our world, many different regions are experiencing surges in cases, and the trend doesn’t seem to be stopping anytime soon.

Passare® Announces New Integration with the Pennsylvania Electronic Death Registration System

Passare, Inc. is proud to announce the release of the first-ever integration with a state’s electronic death registration (EDRS) system in Pennsylvania.

Forging a Meaningful, Pre-Need Connection With Your Online Guests

“No one wants to plan their own funeral,” says James Montgomery, OneRoom’s national sales director, in a recent interview. His frank admission is based on nearly 15 years of industry experience, including a decade-plus tenure at Service Corporation International.

5 Ways Funeral Professionals Can Prepare for Power Outages

It’s not so much a question of if your firm will be impacted by a power outage in the future, but when. Taking proactive steps in advance can greatly minimize the impact these unpredictable events can have on your funeral home.

Halcyon Deathcare Management Solutions Announces Halcyon Basic

Funeral homes now have an even more affordable option for using Halcyon to manage the essential components of their business with the recently-announced Halcyon Basic.

Leader Links: How Our Industry is Coping with the Coronavirus

With COVID-19 dominating our news cycles, changing our daily routines, and heavily impacting the funeral industry, here’s a look at how different leaders are handling the pandemic.

10 Ideas for Celebrating Thanksgiving on Your Firm’s Social Media Pages

The holidays are a great time to curate feel-good content— and generate engagement from your followers. MKJ Marketing’s team of social media experts has compiled a list of ideas for your firm to consider.

Funeral Home Uses Facebook to Rally Support for Man Mourning Wife Killed in Mass...

An El Paso funeral home sparked an outpouring of love and support from around the world after sharing a photo of a man grieving the loss of his wife, who was killed in the mass shooting earlier this month.

4 Critical Mistakes Your Firm May Be Making Online

Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.