Saturday, October 23, 2021

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

How Community Involvement Can Grow Your Funeral Home

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.
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Finding Success in the Digital World: Interview with Funeral Leader Todd Walton

No matter what size your firm is, marketing matters — especially when it comes to reaching consumers in the digital world.

COVID-19’s Impact on Branding — And How It Affects Your Firm

Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?

Leverage the Power of Video in Digital & Traditional Marketing: MKJ Marketing Offering Seminar...

Nashville, TN — After coping with restrictions and social distancing for over a year, there’s no better time to take a trip to the country music capital of the world.

Strategies for Attracting Families and Standing Out from the Competition

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Media Changes, But the Message Stays the Same

The digital revolution has changed the media but not the objective. Technology has created new opportunities as people and industries find their place in the digital economy. Just like earlier media served specific purposes, so does digital technology; digital media employs “high tech to maintain high touch.”
Instagram application on smart phone

Should My Firm Be on Instagram?

By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...

You Don’t Just Need Ads — You Need a Strategy

Every operating deathcare business has its own unique combination of marketing challenges.

Strange Happenings Afoot: Is Your Firm Prepared for the ‘New Normal’?

Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.