Friday, September 18, 2020
video

How a First-Generation Funeral Home Owner Has Found Success: Interview with Funeral Leader Rick...

Rick Carrillo recently spoke with Marilyn Jones Gould, president of MKJ Marketing, to share his experiences as a first-generation funeral director and why serving his community has always been his dream.

Safety First: How This Funeral & Cemetery Leader is Branding as ‘Safe’

By Leader Managing Editor Courtney Gould Miller & Editor Kara Apel California has been recognized for its early and strict response...

Getting the Restart Right: Free Virtual Presentation

COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.

Community Participation Will Make Your Firm More Sustainable

By Leader Contributor Glenn Gould, CEO of MKJ Marketing As we look for a pathway out of the global...

Should You Advertise During COVID-19?

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...

How to Improve Your Trust with Cremation Families

With the COVID-19 crisis causing waves of fear and uncertainty to sweep across our nation, families need to be able to trust you more now than ever before.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

The Latest: What You Need to Know About COVID-19

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.

Leader Links: 10 Facts You May Not Know About Congressional Cemetery

Here’s a look at some interesting recent stories about the deathcare industry that are making their rounds.

How Much Does the Name of a Funeral Home Matter?

With over 40 years of consolidation, many independent funeral businesses find themselves with a collection of brand names. Certainly, when making an acquisition, the inclination is to keep the acquired firm’s name — after all they were a successful business, and you paid a lot for it, so why make a change that could undermine the firm’s reputation in the community?