Wednesday, July 6, 2022

Proven Strategies to Differentiate Your Cremation Business and Lead Your Market

As a cremation provider, you likely receive many questions from families, but probably the most common is, “What is your price for a cremation?”

Creating a Marketing Budget is More Important for Your Firm Than You May Expect

Most small businesses do not create annual marketing budgets, and frankly, that’s one of the differentiating factors between family-owned funeral businesses and corporate-run funeral homes.

Limited-Time Offer for Free Book Written by Social Media Marketing Expert

Social media can be one of the most powerful marketing tools for your business … but only if you know how to use it correctly.

10 Ideas for Celebrating Thanksgiving on Your Firm’s Social Media Pages

The holidays are a great time to curate feel-good content— and generate engagement from your followers. MKJ Marketing’s team of social media experts has compiled a list of ideas for your firm to consider.

The Art of Maintaining Discipline in All Aspects of Your Firm

Plans look great on paper because they reflect what we know we should do. Execution can be difficult because “working the plan” demands discipline; sometimes the plan requires us to be leaders, and leading can be hard.

MKJ Marketing’s 2022 Scheduled Seminars

Every year, funeral home, cremation, and cemetery professionals look forward to MKJ Marketing seminars, knowing they will address the most pressing issues the industry is facing while offering accommodations in locations that foster imagination, collaboration, and inspiration. 2022 will be no exception.

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

Geofencing: More Targeted Marketing Than Ever Before

Many of us are aware that our phones are tracking our every move, following what we search and the photos we’ve liked on social media, but are you aware that advertisers can target you based on your exact location?

How Community Involvement Can Grow Your Funeral Home

A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.
video

Finding Success in the Digital World: Interview with Funeral Leader Todd Walton

No matter what size your firm is, marketing matters — especially when it comes to reaching consumers in the digital world.