Tuesday, August 3, 2021

Strategies for Attracting Families and Standing Out from the Competition

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Media Changes, But the Message Stays the Same

The digital revolution has changed the media but not the objective. Technology has created new opportunities as people and industries find their place in the digital economy. Just like earlier media served specific purposes, so does digital technology; digital media employs “high tech to maintain high touch.”
Instagram application on smart phone

Should My Firm Be on Instagram?

By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...

You Don’t Just Need Ads — You Need a Strategy

Every operating deathcare business has its own unique combination of marketing challenges.

Strange Happenings Afoot: Is Your Firm Prepared for the ‘New Normal’?

Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.

MKJ Marketing Announces 2021 Scheduled Seminars

After a year of restricted travel, it’s about time we take a trip. MKJ Marketing will be conducting our two most popular seminars in February and March of 2021.
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A Man of Many Brands: Interview with Funeral Leader Paul St. Pierre

By Leader Editor Kara Apel Paul St. Pierre is in a league of his own. Not only...

WEBINAR: Seeing a Cremation Spike? Here’s How to Capitalize.

Our panel of experts will be sharing the best ways to adjust your marketing and operations to stay profitable through our new series: The Leader Briefing.

4 Critical Mistakes Your Firm May Be Making Online

Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.

How Does My Firm Compete with Lower-Priced Competitors?

One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.