Saturday, July 4, 2020

Community Participation Will Make Your Firm More Sustainable

By Leader Contributor Glenn Gould, CEO of MKJ Marketing As we look for a pathway out of the global...

Should You Advertise During COVID-19?

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...

How to Improve Your Trust with Cremation Families

With the COVID-19 crisis causing waves of fear and uncertainty to sweep across our nation, families need to be able to trust you more now than ever before.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

The Latest: What You Need to Know About COVID-19

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.

Leader Links: 10 Facts You May Not Know About Congressional Cemetery

Here’s a look at some interesting recent stories about the deathcare industry that are making their rounds.

How Much Does the Name of a Funeral Home Matter?

With over 40 years of consolidation, many independent funeral businesses find themselves with a collection of brand names. Certainly, when making an acquisition, the inclination is to keep the acquired firm’s name — after all they were a successful business, and you paid a lot for it, so why make a change that could undermine the firm’s reputation in the community?

World-Renowned Speaker, Author Headlines MKJ Summit on Same Day of Book Release

Internationally recognized speaker and author Stephen Shapiro is headlining MKJ Marketing’s 2020 Summit on the same day of the release of his latest book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.

A Positive Spin on Funeral Service: Forward-Thinking Leaders You Should Know About

Every so often, however, a news cycle occurs that puts funeral directors in the spotlight for the right reasons. Over the past few months, we noticed an increase in thought-provoking and balanced articles that study the important qualities one must possess in order to work in funeral service or examine how death care is evolving.
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How to Engage with Your Community on Social Media: Interview with Funeral Leader D.J....

The leaders in the deathcare industry understand why it’s so important to build relationships on social media and have seen significant results because they’ve invested in their online presence.