WEBINAR: Seeing a Cremation Spike? Here’s How to Capitalize.
Our panel of experts will be sharing the best ways to adjust your marketing and operations to stay profitable through our new series: The Leader Briefing.
4 Critical Mistakes Your Firm May Be Making Online
Thanks to the pandemic, there is a rising demand for virtual solutions in every industry, including our own. You may have risen to the challenge and provided a way through this year for your community.
How Does My Firm Compete with Lower-Priced Competitors?
One of the toughest decisions facing owners of heritage funeral homes is whether to respond to a lower-priced competitor — and how to do so.
Pet Loss and COVID: How to Help Families During the Pandemic
While the world is full of “can’ts” right now, there are so many things loving pet parents and pet care professionals CAN be doing. Whether the timing is an end-of-life walk or the death is happening right now, pet parents still desire the experience of knowing they could still have a meaningful end in the loss of a precious and loved pet.
How a First-Generation Funeral Home Owner Has Found Success: Interview with Funeral Leader Rick...
Rick Carrillo recently spoke with Marilyn Jones Gould, president of MKJ Marketing, to share his experiences as a first-generation funeral director and why serving his community has always been his dream.
Safety First: How This Funeral & Cemetery Leader is Branding as ‘Safe’
By Leader Managing Editor Courtney Gould Miller & Editor Kara Apel California has been recognized for its early and strict response...
Getting the Restart Right: Free Virtual Presentation
COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.
Community Participation Will Make Your Firm More Sustainable
By Leader Contributor Glenn Gould, CEO of MKJ Marketing As we look for a pathway out of the global...
Should You Advertise During COVID-19?
By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...
How to Improve Your Trust with Cremation Families
With the COVID-19 crisis causing waves of fear and uncertainty to sweep across our nation, families need to be able to trust you more now than ever before.