Friday, May 24, 2024

How to Improve Your Trust with Cremation Families

With the COVID-19 crisis causing waves of fear and uncertainty to sweep across our nation, families need to be able to trust you more now than ever before.

Experts Share Marketing Strategies During the COVID-19 Crisis

The COVID-19 pandemic has ushered in an unprecedented era for our nation and world. Situations and circumstances are constantly changing, prompting many of us to rethink or change traditional or normal elements of our lives — even the smallest gestures like hugs and handshakes are currently not deemed to be acceptable.

The Latest: What You Need to Know About COVID-19

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.

Leader Links: 10 Facts You May Not Know About Congressional Cemetery

Here’s a look at some interesting recent stories about the deathcare industry that are making their rounds.

How Much Does the Name of a Funeral Home Matter?

With over 40 years of consolidation, many independent funeral businesses find themselves with a collection of brand names. Certainly, when making an acquisition, the inclination is to keep the acquired firm’s name — after all they were a successful business, and you paid a lot for it, so why make a change that could undermine the firm’s reputation in the community?

World-Renowned Speaker, Author Headlines MKJ Summit on Same Day of Book Release

Internationally recognized speaker and author Stephen Shapiro is headlining MKJ Marketing’s 2020 Summit on the same day of the release of his latest book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.

A Positive Spin on Funeral Service: Forward-Thinking Leaders You Should Know About

Every so often, however, a news cycle occurs that puts funeral directors in the spotlight for the right reasons. Over the past few months, we noticed an increase in thought-provoking and balanced articles that study the important qualities one must possess in order to work in funeral service or examine how death care is evolving.
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How to Engage with Your Community on Social Media: Interview with Funeral Leader D.J....

The leaders in the deathcare industry understand why it’s so important to build relationships on social media and have seen significant results because they’ve invested in their online presence.

How to Host a Successful Lunch and Learn Event

There are many people who are interested in preplanning their end-of-life arrangements but aren’t sure where to find this information - or who to ask. This is where funeral directors and owners can step in to give guidance to those who want answers.
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Explaining Your Value: Interview with Funeral Leader Keith Walker

Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.