Saturday, September 24, 2022
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Explaining Your Value: Interview with Funeral Leader Keith Walker

Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.

6 Easy-to-Use Tech Tools You Can Share With Families

There is no better time to make tasks easier for a family than when they are grieving the loss of a loved one. Here are a few examples of websites and apps that your staff can share with the families you serve.

COVID-19’s Impact on Branding — And How It Affects Your Firm

Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?
Instagram application on smart phone

Should My Firm Be on Instagram?

By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...

Creating a Marketing Budget is More Important for Your Firm Than You May Expect

Most small businesses do not create annual marketing budgets, and frankly, that’s one of the differentiating factors between family-owned funeral businesses and corporate-run funeral homes.
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A Man of Many Brands: Interview with Funeral Leader Paul St. Pierre

By Leader Editor Kara Apel Paul St. Pierre is in a league of his own. Not only...

Is OTT the Future of Television Advertising?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

Limited-Time Offer for Free Book Written by Social Media Marketing Expert

Social media can be one of the most powerful marketing tools for your business … but only if you know how to use it correctly.

To Sell Pre-Need, Personal Stories Matter

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.

Getting the Restart Right: Free Virtual Presentation

COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.