Sunday, April 21, 2024

6 Easy-to-Use Tech Tools You Can Share With Families

There is no better time to make tasks easier for a family than when they are grieving the loss of a loved one. Here are a few examples of websites and apps that your staff can share with the families you serve.

To Sell Pre-Need, Personal Stories Matter

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.

How You Can Build Trust as a Cremation Provider

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.

Why Cemeteries Need to Focus on Memorialization Options

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

Branding Matters. Just ask Paul St. Pierre.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

Win Over Pet Lovers and Build Your Brand

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

Meet The Leader at NFDA

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

How to Connect with Veterans on Social Media

While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?

A New Leash on Life: How to Add a Therapy Dog to Your Firm

Over the years, the Krause family has offered grief therapy dogs as a unique and special resource for families.