Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.
There is no better time to make tasks easier for a family than when they are grieving the loss of a loved one. Here are a few examples of websites and apps that your staff can share with the families you serve.
Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?
By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...
Most small businesses do not create annual marketing budgets, and frankly, that’s one of the differentiating factors between family-owned funeral businesses and corporate-run funeral homes.
By Leader Editor Kara Apel Paul St. Pierre is in a league of his own. Not only...
Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.
Social media can be one of the most powerful marketing tools for your business … but only if you know how to use it correctly.
It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.
COVID-19 has hit our industry hard. Families have less money, pre-need is suffering, and services as we knew them have been decimated.