Marketing

Plans look great on paper because they reflect what we know we should do. Execution can be difficult because “working the plan” demands discipline; sometimes the plan requires us to be leaders, and leading can be hard.

Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?

Erin Williamson is a vice president at Altmeyer Funeral Homes & Crematory, which now operates more than 40 funeral and cremation businesses across the East Coast.

By Leader Contributor Glenn Gould, CEO of MKJ Marketing Being recognized represents a challenge for bank robbers, which is...

As cases of COVID-19 continue to rise across the world and our country, funeral professionals are rushing to find answers and solutions to ensure the safety of both their employees and the families they serve.

While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?

Television is one of the most powerful branding tools, especially when it’s used in conjunction with an overall marketing strategy. But there’s a new element to TV advertising you might not understand or know about yet — and it’s more efficient and less costly.

There are many people who are interested in preplanning their end-of-life arrangements but aren’t sure where to find this information - or who to ask. This is where funeral directors and owners can step in to give guidance to those who want answers.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.