Marketing

There is no better time to make tasks easier for a family than when they are grieving the loss of a loved one. Here are a few examples of websites and apps that your staff can share with the families you serve.

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.

By Glenn Gould, CEO of MKJ Marketing Before we start, let’s get into a little history. 

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?

Over the years, the Krause family has offered grief therapy dogs as a unique and special resource for families.