By Leader Editor Kara Apel & Contributor Emma Horton
Internationally recognized speaker and author Stephen Shapiro is headlining MKJ Marketing’s 2020 Summit on the same day of the release of his latest book, Invisible Solutions: 25 Lenses that Reframe and Help Solve Difficult Business Problems.
At MKJ’s 2020 Marketing Summit, which is currently underway in Vail, CO, attendees are joining in to celebrate at the launch party for Shapiro’s new book, available nationwide TODAY. Click here to buy it on Amazon.
Shapiro has written several books, including Best Practices are Stupid, which was named the best innovation book of the year by 800-CEO-READ.
In his latest book, Shapiro outlines 25 templates that he believes can solve any business problem. He leads attendees through a hands-on experience, teaching them how to apply his tools and find solutions to their real-world challenges. One of the specific topics Shapiro addresses is how to ensure innovation efforts succeed, with specific steps about involving each member of the team. Learn more in Stephen’s article published in Inc.
The next MKJ Marketing Summit is coming up March 16-18 in Naples, FL. If you missed out on the Summit in Vail, it’s not too late to register! Click here for more details.
Shapiro is a dynamic, business-minded speaker who works to help organizations drive tenfold improvements on their innovation ROI over traditional methods. He previously led a 20,000-person practice at the consulting firm, Accenture. He has presented to a number of internationally recognized corporations and government departments such as NASA, Marriott, GE, Dell, Nestle, Nike, and many others.
Shapiro has presented in 50 countries and was inducted into the Speaker Hall of Fame in 2015. He recently finished serving on the Board of Directors for the National Speakers Association (NSA) and is the recipient of the Certified Speaking Professional (CSP) designation, which is NSA’s highest-earned recognition. Shapiro earned his undergraduate degree from Cornell University in industrial engineering and draws upon the many innovative processes he learned during his time there to lead and consult businesses today.
MKJ’s 2020 Marketing Summit investigates the consolidation of the industry relative to the benefits and challenges it represents for independent funeral homes, including all of the ways we compete for them – not just for customers, but for staffing, real estate, and every other facet of the complicated relationship.
Additional topics that will be covered by MKJ’s team of experts include:
- How do I attract minimal cremation customers without cannibalizing my full-service business?
- What does research say about what consumers are willing to pay for, and how do I leverage it?
- How do I make the most out of an acquisition? Which firms should I acquire, and how can I identify the best prospects?
- What are the new techniques for dealing with a dissatisfied family, and how do I teach my staff about service recovery?
- How do I promote my firm’s celebrant services?
- Are there any holes in my marketing plan?
MKJ’s 2020 Marketing Summit is fully approved by the Academy of Professional Funeral Service Practice and will provide insightful conversation for every member of your staff team.
Register for the MKJ Summit today to learn firsthand everything that Shapiro and MKJ’s team of marketing experts has to offer.
