Marketing

Erin Williamson is a vice president at Altmeyer Funeral Homes & Crematory, which now operates more than 40 funeral and cremation businesses across the East Coast.

The introduction and growing popularity of e-commerce cremation arrangements have raised the question and discussion of cannibalization within the funeral profession. Many are wondering: “Will families that would have paid the funeral home’s traditional pricing for cremation opt instead for their online offering?”

PRESS RELEASE Largo, FL – MKJ’s 2020 Marketing Summit will investigate the consolidation of the industry relative to the...

There are so many news sources these days that it’s easy to miss out on big or important stories. Here at The Leader, we keep up with all the latest deathcare headlines and put them in one place to make it convenient for you.

By Managing Editor Courtney Gould Miller and Editor Kara Apel The Neptune Society is facing a lawsuit from the...

Every deathcare business with long-term aspirations needs a cremation strategy - not because the cremation rate will continue to grow, but because we will be dealing with ignorant consumers for at least another decade.

Over the years, the Krause family has offered grief therapy dogs as a unique and special resource for families.

While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

Throughout the year, there are countless opportunities to appeal to pet lovers and to facilitate a function designed just for them. Plan ahead for these occasions, which will certainly result in a return on investment and also help get your firm’s name out in the community.