A vital aspect of building and maintaining a successful funeral business is cultivating strong connections with your local community. Being present and active in your community builds trust, brand recognition, and gives your business purpose and credibility.
No matter what size your firm is, marketing matters — especially when it comes to reaching consumers in the digital world.
Why do we hate wearing masks? Is it because we have to smell our own breath, we can’t catch our breath when we try to talk, and we can’t identify our masked acquaintances?
Nashville, TN — After coping with restrictions and social distancing for over a year, there’s no better time to take a trip to the country music capital of the world.
Based upon research studies conducted by MKJ Marketing over four decades, 80% of consumers consider all funeral homes to be the same. Why? How can 15,000 independent and corporate funeral facilities be so similar that 80% of consumers cannot differentiate one from the other?
The digital revolution has changed the media but not the objective. Technology has created new opportunities as people and industries find their place in the digital economy. Just like earlier media served specific purposes, so does digital technology; digital media employs “high tech to maintain high touch.”
By Leader Contributor Sadie Burrows Instagram has come a long way in the past 11 years — from its...
Every operating deathcare business has its own unique combination of marketing challenges.
Every business has expectations based upon past experience which owners and managers use to develop budgets, plan manpower, and project cash flow — but we have entered a period when all of the norms have evaporated, making every day an adventure and a challenge.
After a year of restricted travel, it’s about time we take a trip. MKJ Marketing will be conducting our two most popular seminars in February and March of 2021.