Legacy.com Exceeds Growth Expectations with 5,000+ Funeral Homes Enrolled In Legacy Pro



CHICAGO, IL — Legacy Pro, Legacy.com’s newest program to enhance the funeral home search experience by spotlighting trusted local funeral home partners, has just surpassed 5,000 funeral homes enrolled.

With an increase in the number of visitors looking for information on their local funeral homes, Legacy.com saw an opportunity to help them find the best information. Legacy Pro lets funeral homes claim a premium business page in the no. 1 online funeral directory, where they can customize what visitors find about their business, featuring:

  • A complete listing of their professional services
  • Extra details about how they help customers (e.g., handicap accessible, veteran services)
  • An image carousel to showcase their facilities, locations, team, etc.
  • Video uploads to give online visitors a virtual experience
  • A larger custom text area that delivers better Google search results
  • An up-to-date feed of current obituaries for upcoming funerals

Once a funeral home claims their free listing, they are awarded the Legacy.com “Trusted Partner” badge to show visitors that the business profile is connected to the funeral home and offers the most up-to-date information.

“Legacy has the audience our businesses want and need to be in front of every single day,” said Tom Antram, CEO of French Funerals & Cremations. “By placing our notices directly onto Legacy’s powerful distribution network, the results are more branding, more traffic to our sites, and new e-commerce opportunities for us.”

In addition, when funeral homes enroll in the Legacy Pro program, they are provided with extra benefits including marketing insights, reach, and revenue. All Legacy Pro funeral home partners receive:

  • Automatic inclusion of all their obituaries in the Legacy search network
  • A dashboard to view monthly visitor analytics
  • Revenue share on e-commerce from Legacy visitors

“Legacy has been hard at work listening to the needs of the funeral homes. Being able to maximize their presence on the world’s largest website for consumers looking for obituary and funeral home information is paramount to their marketing strategy,” said John Heald, General Manager for the Funeral Home Channel at Legacy.com. “Branding, traffic, exposure, and e-commerce opportunities are pillars to a marketing campaign, and given that this program is 100 percent FREE, it is quickly becoming one of the best programs in funeral service for forward-thinking businesses who want to leverage the 44 million monthly unique visitors that Legacy gets each month.”

To learn more about becoming a trusted partner of Legacy.com and taking advantage of the FREE Legacy Pro offering, please visit https://new.legacy.com/ and reach out to John Heald at jheald@legacy.com.

Legacy.com is the global leader in digital obituaries, serving 40 million users each month. We partner with thousands of local news providers and funeral homes in the United States, Canada, Australia, New Zealand, and the U.K., delivering innovative memorialization solutions that help families everywhere honor and remember their loved ones. Legacy’s partners benefit from unparalleled scale and expertise, innovative e-commerce solutions, and award-winning customer support. Legacy is headquartered in Chicago, Illinois. Visit new.legacy.com for more information.

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