Business

William “Bill” Wappner is a trusted authority in the deathcare industry, previously serving as president of the National Funeral Directors Association and the Ohio Funeral Directors Association.

The innovators represent different facets of thought leadership, including experts in software engineering, communication, and marketing – just to name a few.

Advertisers often use shock value and humor as their chosen methods of captivating an audience. However, there are some areas of life where humor and shock value are not as readily accepted, including funeral services and funeral advertising.

When my brother-in-law passed away two years ago, so many people wanted to help us, but we didn’t know where to start or what we needed. Our funeral director proved to be invaluable because he gave us ideas about what to ask for during the process.

As millennials age, they are engaging more with the funeral process, whether as a secondary decision-maker for extended family, or even navigating the death of a parent.

Cedrick McMillian, a convicted sex offender, is accused of mishandling bodies and running an illegal cemetery.

As more and more consumers turn to digital platforms to help them with all aspects of their lives, the deathcare industry is no exception to the rule.

Consumers rely on websites and apps for almost everything these days, so why would we expect anything different in the deathcare industry?

By The Leader Staff Cypress Lawn Funeral Home and Memorial Park in the San Francisco Bay Area has recently...