Thursday, March 28, 2024

In the Age of Information, Misinformation About Cremation Recycling Just Doesn’t Cut It

The desire to always have the answer can be a slippery slope in any business, and plenty of people can make the mistake of regurgitating bad information in an effort to produce a response. Here's what you need to know.

How to Connect with Veterans on Social Media

While the use of patriotic messaging on social media may seem like a no-brainer for holidays like Memorial Day or Veterans Day, have you considered creating content that focuses on veterans during the rest of the year?

Halcyon Announces Empathy Funding™ and Web Payment Portal

PRESS RELEASE - Halcyon is excited to announce two new features, Empathy Funding and the Web Payment Portal. Both are companion features...

Meet The Leader at NFDA

All of our industry’s leaders will be attending the National Funeral Directors Association International Convention & Expo in Chicago next week.

Why Do Market Research? Successful Businesses Thrive on Information

Owners of funeral homes and cemeteries often question why their businesses are not performing to the level they expect. They employ consultants to divine solutions, but they often overlook a more direct approach: market research.

Branding Matters. Just ask Paul St. Pierre.

Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.

#LeaderLinks: What to Know About the Newest Class of Mortuary School Grads

In this week’s edition of the weekly roundup, we have found podcasts, informational talks, and news articles – everything from preventing compassion fatigue to Swedish death cleaning.

How You Can Build Trust as a Cremation Provider

Your most valuable business asset is your funeral home’s image. With surging cremation rates, more families are looking for providers and comparing you with your competitors.

Counterpoint: Rise of the Discounters

Reading through “How Did We Get Here? Factors Leading to the Rise of Discount Funeral Homes” by Glenn Gould caused me to reflect on funeral services’ journey from dependable businesses to these times of change.

To Sell Pre-Need, Personal Stories Matter

It's not enough to say that prepaying for funeral services will give your family peace of mind – consumers need to hear stories about how this decision was game-changing for families like their own.