How to Maximize the Value of Your Cremation Recycling
The question asked most often by crematory owners is, “How do you compare to other recyclers?” This is a difficult question to answer because it’s hard to know what their experiences have been like. Recycling companies all operate differently.
Branding Matters. Just ask Paul St. Pierre.
Throughout his years in the industry, Paul St. Pierre has become well versed in the art of managing multiple brands. Here's a look at the lessons he has learned along the way.
COVID-19 Caused Cremation Spike, According to NFDA Data
This may not come as a surprise to many — but the latest data shows that the COVID-19 pandemic caused a major spike in cremation rates across the country.
E-Commerce Highlights Opportunities for Growth Amid Uncertain Times
While the COVID-19 pandemic has created countless obstacles within our industry, there are just as many opportunities for those willing to try something new — you just have to be willing to experiment.
5 Unique Trends for Memorialization
As our society becomes more individualized and personalization options continue to multiply, you’re missing the mark if you’re still only offering the same services you’ve had for the past 20 years or more.
Should You Advertise During COVID-19?
By Leader Contributor Glenn Gould, CEO of MKJ Marketing
Being recognized represents a challenge for bank robbers, which is...
Staying Ahead of the Curve: Interview with Funeral Leader Byron Calhoun
Byron Calhoun’s family has been in the funeral industry for over 65 years, and he knew it was his responsibility — and calling — to continue the family business.
Explaining Your Value: Interview with Funeral Leader Keith Walker
Keith Walker, president and licensed funeral director at Walker Funeral Homes & Crematory, has proven himself as an industry leader through his decades of work within funeral service.
Do Consumers Really Care About Price Transparency?
As a business owner, I have received mixed feedback as to whether or not I should publish the pricing for our services on our website and marketing materials.
Pet Loss Ideas Every Funeral Home Can Use
You may already be assisting clients with the loss of their beloved family pet or may still be contemplating what it would look like to add these services to your existing offerings.
